What is Search Engine Optimization?

Search engine optimization is the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search. How are you able to express my style on my site? Before we get started on your site we send you a huge email with a lot of design questions for you to answer. Once we feel like we have a good idea of what you're looking for, we design a site idea for you. From here, you can request changes to the design, or we can scrap it and start over. As long as you're clear on what you want, you won't end up stuck with a site you don't like if you work with us! How can I update my website? You have a few options here, depending on how we set your site up.

  • Our ecommerce programs are designed so you can update your entire site from the web-based admin tool. From adding and editing products to adding and editing your information pages (such as your about page, your ordering info page, etc.). If we set you up with a shopping cart program, you will be able to make all of your updates yourself quite easily.
  • If you aren't running a shop, but want a site that you can update yourself through a web-based admin, we can set your site up using a Content Management System. We will create a template, and you will be able to add, edit, and delete pages from your site through a tool.
  • If you just want to be able to update a part of your site, we can stick a blog into the page that you will be able to update yourself through Blogger, LiveJournal, WordPress, Moveable Type, or your blogging software of choice. This way you can update the news without ever touching the HTML code.
  • If we just do a simple site for you, without any content management software, the basic HTML used to write text on your site is really simple. So if your updates will consist almost entirely of text changes or additions, we can give you a tutorial for how to do this yourself. We can also code the site to make the areas you can change as clearly marked as possible. The time spent in teaching you how to update your site is free, unless it gets excessive.
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